WE REINVIGORATED THE NATION’S CREATIVITY BY HOSTING ART WORKSHOPS TO MARK THE RELEASE OF SKY ARTS ‘CELEBRATING HOCKNEY’ DOCUSERIES.

Celebrating David Hockney
for Sky Arts

165

pieces of coverage
8

national pieces of coverage
18

sold out workshops across 8 locations
180+

attendees

DRIVE AWARENESS AND EXCITEMENT FOR CELEBRATING DAVID HOCKNEY VIA A CREATIVE ACTIVATION THAT CREATES FAME FOR SKY ARTS FREE-TO-AIR OFFERING.

SERVICES
PROVIDED:

Campaign creation

Talent management

Photo shoot

News generation

Media sell-in

Media gifting

Event production

Content creation

THE BRIEF:

THE RESPONSE:

Our Inspired By Hockney campaign ignited the nation’s creativity by encouraging them to attend free Hockney-inspired workshops with Sky Arts and tune into the new films celebrating the iconic artist.

Revealed how the nation aren’t getting in touch with their artistic side, with news-worthy stats tailored to different nations and regions to ensure cut through.
Hosted a series of free ‘Inspired by Hockney’ workshops with local artists across the UK to ignite consumers’ creativity.
Partnered with Sky Arts ambassador Gemma Cairney to kick-start the workshops with a arty photo moment for press.
Sent fun gifts to top-tier press to help them loose themselves in the world of David Hockney.