SECURING QUALITY EDITORIAL COVERAGE THAT HIGHLIGHTS THE WHISKYMAKER’S PREMIUM DRINK CREDENTIALS

Compass Box
6-month Press Office

  • 58

    pieces of coverage incl. Forbes, Sunday Times, Independent Evening Standard

  • 160M+

    coverage reach

  • 3

    product launches

  • 69

    gifts and samples set to journalists

LAUNCH THREE NEW PRODUCTS TO MEDIA BETWEEN SEPTEMBER - MARCH, WHILST SUPPORTING THE CORE RANGE.

SERVICES
PROVIDED:

Media Sell-in

Journalist Gifting

Product Sampling

THE BRIEF:

THE RESPONSE:

We’ve driven positive, message-rich coverage for Compass Box via a hardworking press office, focusing on amplifying the NPDs, as well as significant calendar moments to create newsworthy feature angles. Plus, gifting key contacts to build relationships and to ensure Compass Box stays front of mind for coverage opportunities.

  • Striving to achieve stand-alone pieces or the hero placement within news sections of consumer and trade titles.

  • Branded Christmas gifts were sent to top-tier journalists, as well as organising samples to encourage reviews.

  • Pitching Compass Box’s founder for interviews and wider brand features.

  • Using key calendar moments to pitch Compass Box for opportunities beyond new product slots, ensuring an ongoing drumbeat of coverage is secured.