WE SHOWCASED HOW THE NATIONAL LOTTERY FUNDS FUN DAYS OUT ACROSS THE UK FOR EVERYONE

The National Lottery

'Days Out' withScarlett Moffatt

1,298

Pieces of coverage
2M+

Reach across talent partnership content
16

Pieces of national coverage
305M+

Total potential reach

CREATE A NEWS-WORTHY PR MOMENT TO DRIVE AWARENESS OF HOW NATIONAL LOTTERY PLAYERS FUND FUN DAYS OUT AT UK ATTRACTIONS AND ENCOURAGE TALK-ABILITY FOR THE DAYS OUT PROMOTION.

SERVICES
PROVIDED:

Creative campaign planning

Creative direction

Media strategy

Talent partnerships & management

News creation

Content creation

Publicity

THE BRIEF:

THE RESPONSE:

With the help of experts and a well-known celebrity, we developed the Fun Formula; a feel-good PR campaign that explored the benefits of having fun and inspired a broad audience to take part in Days Out.

Our targeted media-sell in landed wide-spread, quality coverage that drove sign-ups to the initiative, with tactics including:

Revealing what the nation believes is the ultimate fun day out to land national and regional coverage.
Placing interviews with a celebrity Doctor to provide further insight and commentary on national and regional broadcast media.
Working with TV personality Scarlett Moffatt to create a fun picture story to launch the campaign and secure further coverage.
Exploring multiple routes to coverage by carving up angles within vertical media e.g. listings, travel and money-saving.