HEINZ BY NATURE
Inkling was tasked to develop a campaign that establishes the Heinz Baby brand as the best choice for mums and dads with growing babies, whilst driving awareness of the new Heinz By Nature packaging concept.
What we delivered was a multi-facetted campaign designed to drive awareness and build advocacy and trust in the brand via:
A series of short-form animations championing the Heinz By Nature range and its natural ingredients
Weaning Workshop: an emotive influencer-led content series with popular real-life mum, Izzy Judd, providing tips and advice for parents on or about to embark on their weaning journey
HEINZ BABY FACEBOOK