Our brief: To promote the new Studio Blue range from Denby Pottery to a younger millennial audience
A Mindful Kitchen from Denby tapped into the popular mindfulness trend and celebrated the calming and soothing qualities of the colour blue. A hero partnership with @2LGstudio provided us with an inspiring content series which gave consumers advice to give kitchen and dining spaces a mindfully-minded refresh whilst displaying the new range in a beautiful, modern setting.
We created a suite of still imagery to support the PR campaign, distributing themed media gifts to key contacts and influencers, whilst creating a blanket of social activity with a secondary level of partnerships of a closely connected network of design/interiors influencers.
Paid media support drove awareness of the new collection and engagement with our content series assets via YouTube, Facebook and Instagram and paid media formats